Design thinking, with its human-centric, multidisciplinary and iterative approach, has filtered into business development and new business venturing. It’s rapidly becoming the de facto method when launching new concepts and implementing company vision. Meanwhile, strategy formulation and strategic thinking have remained largely unchanged over the last few decades. Is it time for strategy to catch up?
This guide will highlight the gap between traditional strategy and design thinking, explain why you need to integrate the two, and offer some simple steps you can take to enable your organisation to adopt designed strategies.
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