--- title: "Report: Embracing user unpredictability" description: This international study published by Solita and Alice Labs takes a deep dive into the relationship between AI-based recommendation engines and users. image: https://hub.solita.fi/hubfs/Embracing-user-unpredictability.png --- ![dark-background-2.png](https://hub.solita.fi/hs-fs/hubfs/Kuvituskuvat/dark-background-2.png?width=1366&name=dark-background-2.png "dark-background-2.png") ![Embracing-user-unpredictability](https://hub.solita.fi/hs-fs/hubfs/Embracing-user-unpredictability.png?width=601&name=Embracing-user-unpredictability.png "Embracing-user-unpredictability") DOWNLOAD THE REPORT # Embracing user unpredictability Dive into the latest research on recommendation engines and user interaction by downloading our new, cost-free guide on “Embracing user unpredictability – How to get to the next level in building recommendation systems”. This international study published by Solita and Alice Labs takes a deep dive into the relationship between AI-based recommendation engines and users. The study was carried out in five countries and is part of the two-year Everyday AI project, in which also two large streaming services were involved, including Finnish Broadcasting Company Yle and a global music streaming service. The report explains the varying reasons for not meeting user expectations and gives recommendations for improved collaboration between artificial intelligence and users by providing them with more varied interactivity.   We respect your privacy.[ Privacy policy](https://www.solita.fi/en/privacy-policy/) ##### Solita [Finland, Sweden, Denmark, Estonia, Belgium, Germany](https://www.solita.fi/en/company/#contact)  [tel:+358291703300](tel:+358291703300)   [+358 29 170 3300](tel:+358291703300) [Privacy Policy](https://www.solita.fi/en/privacy-policy/)                           - ##### [Job openings](https://www.solita.fi/en/careers/) [We are looking for talented professionals to join us. Check out our open positions.](https://www.solita.fi/en/careers/) - ##### [Blogs Read our insights and learnings on how to create impact that lasts.](https://www.solita.fi/insights/?view=posts&type=blog) ##### Solita [Facebook](https://www.facebook.com/Solita) [LinkedIn](https://www.linkedin.com/company/solita-oy/) [Twitter](https://twitter.com/Solita_Insights) [Instagram](https://www.instagram.com/solitalife/) [YouTube](https://www.youtube.com/user/SolitaOy)