Design brings strategy to life

How have strategy practices changed over the years? And how does design thinking, which has become more prominent in product and service development, contribute to the reform of the field of strategy?

We interviewed executives who are responsible for
strategy work in seven major Finnish companies. We brought in our own experience as researchers and consultants in dozens of strategy projects.

Download the guide where we describe the current challenges of strategy work and the benefits of design thinking in solving them.