Solita Talks: Embedding data and analytics to business processes

Watch the event recording and learn how to truly utilise data, analytics & machine learning solutions as part of your business.

You will hear talks from our clients SOK and Fortum. Johanna Koskela tells how SOK gets continuous benefits from data & AI capabilities in digital marketing through implementation in business processes. Riikka Blomberg from Fortum talked through Fortum Recycling and Waste's journey from unstructured data to structured data and gained business benefits.

Agenda:

• 10.00 Welcome – Mikael Ruohonen, Business Lead, Data Science & AI, Solita
• 10.10 Case SOK: How to utilise data and analytics to enable data-driven digital marketing – Johanna Koskela, Marketing Automation and Growth Marketing Lead, SOK
• 10.30 Case Fortum: Real business benefits gained from structured data – Riikka Blomberg, Service Manager, Customer Information Management, Fortum
• 11.00 Wrap-up